Turning Over the Stone – Event Production Basics

The world of event planning has never seemed so healthy, despite what many consider to be an ongoing and possibly deepening risk of recession. We never tire of gathering together for a myriad of reasons and sporting events, social activities, commercial functions, smaller celebrations, society weddings and all the way up to giant conventions and conferences.Event Production - Everything You Need to Know

At the time of writing preparations were well in hand for one of the leading events in the industry, the event Production Show, which takes place in central London during the winter 活動製作. Of course London will be the center of attention in 2012 as the Olympic games get underway, but the British capital is also gearing up for the forthcoming Commonwealth Games, the Rugby World Cup in 2015 and numerous other keynote events.

Event production is an exciting and challenging sphere of business. For event planning companies however one thing is a constant and must be remembered, no matter how small or large the function concerned.

Event planners know that they must live by the motto, to never leave any stone unturned as they put together a first-class event from “soup to nuts. ” The proverbial stone, if left unturned, can hide something that will according to our good old friend Mr. Murphy, significantly and adversely affect the running of the event itself. What it means in other words is that every “what if” scenario should be investigated and it is up to event planning companies and their principles to anticipate different scenarios as they lay out the course of the event.

When an event goes smoothly and all those involved go away with good memories, the sponsor of the event is happy, the associated brand is well represented and all attendees are richer for having attended. Yet unless many different stones were turned over to see what was beneath, something untoward could have cropped up to derail the best of intentions. What happens if another event encroaches on yours, causing the possibility of a reschedule? What if a keynote performer fails to materialize? Do you have a backup plan in case of electrical or equipment failure at an important point in proceedings?

It doesn’t matter whether you are preparing for a large family wedding or a qualifying event in the Rugby World Cup, event production must be carefully analyzed from the point of view of a master logistician. When you think that you have covered “everything” go over it all again and ask your “what if” question from a number of different perspectives. That’s what it takes to be successful in this industry. What is event planning? It is the process of planning events, which can include everything from music festivals, weddings, corporate events and more. It may sound similar to event production. However, event planning handles the totality of the event. For instance, event planning focuses on the “start to finish” while event production may focus more on the creativity of the input. It can also mean that event planning is in-charge of the event production. It really varies in a certain type of event. However, if you are an event planner, you most probably have your own ways such as techniques and strategies in planning an event. If you are new at this, there are various tips for you to consider.

To start with, you should know your audience very well. In an event planning, a target audience matters the most. Why? This is due to the fact that your target audience will determine the type of event that you will be having. It should be clear to you, what type of audience will you be having? Now, if you have the specific answer to your question, you can now proceed.

Create a list. What list? Spend some time to take down notes with regards to your venue, date and time of event, stage lighting, refreshments, parking and a whole lot more. You should be able to have a draft as soon as possible. Then, if you are able to fix your mind, create the final list.

Have a clear purpose for event planning. You have to know what you really want. You have to know the purpose of having this event. Why? You have to know the answer to that question. There is a saying that says “in order for you to reach your goal, identify it”. If you can just think about it very well, that line has a point. How can you say that your event was a success if you don’t know your goal? Be SMART when it comes to goal-making. Make sure that your goals are Specific, Measurable, Attainable, Realistic and Time-bound.

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